POWDR -VS- LIQUID - POWDR Prevails
Since POWDRemix is the only premier powder beverage company in the vast beverage industry, we know a thing or two when comparing a powder beverage to a liquid beverage!
The Challenges Liquids Face with the Production of RTD's (Ready to Drink)
The Bottling Problem
The problem with most liquid RTD's (ready to drink) is the "hot fill process" (Aseptic) they go through when these liquid drinks are manufactured. During the filling process, the liquids are filled into the bottle, can or container at such high temperatures, almost boiling, that a lot of the nutritional content & value is killed off.
It's literally the same thing that happens if you were to boil your vegetables, no difference. Any Vitamins, minerals, enzymes and antioxidants in the formula are severely jeopardized during this process.
The efficacy and potency of these liquid formulas can be severely impacted by the time of consumption.
The Formula Problem
Did you know almost all vitamins, minerals, enzymes and antioxidants have shelf lives of only a few days in liquid? Unfortunately, most liquid beverages are formulated and designed for shelf life sustainability and not necessarily for the ingredients that need to be in the beverage to perfect the formula itself.
By the time the "vitamin fortified" drink is shipped to the store, or the end consumer, there is a good chance it has already lost it's potency and efficacy. This is terrible for the paying consumer because what they are paying for is not what the label shows the beverage to contain and could possibly be dead or severely diluted upon consumption. Not to mention, the thought of consuming large amounts of preservatives is not appealing to health conscious individuals.
The POWDR Solution
The POWDRemix beverage line and concept is about delivering advanced POWDR beverages with many different beverage functions.
Our formulas are based on high impact key ingredients needed to complete the product, rather than having all the unnecessary additives and preservatives just for shelf life sustainability like most liquids and RTD's. Our methods allow nutrients to be packaged, shipped and stored completely separate from the beverage, and mixed only at the time of consumption.
Our POWDR beverage concept, combined with our cutting edge formulas, create the most potent, fun, healthy and cool beverages on planet Earth.
We're not saying all liquids are bad, we're just saying... If you're going to drink... drink more POWDR!
Other Benefits of POWDR Include:
- Smarter Shipping Practices to Shrink Our CO2 Footprint
- Less Landfill-Destined Waste
- Lower Shipping Costs = Lower Prices
- More Nutrition per Serving
- Lightweight, Portable and Easy to Store — Our Packets are Airport Friendly.
- POWDR makes you ten times more attractive after consumption... You'll also notice that everyone loves to be around you and thinks you're the coolest person they've ever met! (No Guarantees Though!)